Created two highly successful content types on TikTok, unique to TPC's brand, that helped achieved recurring virality and drive nearly 26M views in 2022 on the platform—the birth control stitch (row 1) and the uterus face build (row 3, column 4). Worked cross-functionally with UA and partnerships teams to develop product-specific creative and educational content that could be leveraged for ads and help maintain relationships with product vendors (row 2).